Catalyzing Conscious Capitalism

In case you missed it, I thought I would pass on the invitation to the Catalyzing Conscious Capitalism event that came from John Mackey, CEO at Whole Foods. Here it is:

I am writing to invite you to a special event that I am hosting in November. The event is called Catalyzing Conscious Capitalism. It's taking place in Austin, Texas this coming November 6-9.

I'm personally inviting you to join me and other business leaders in laying the foundation for accelerating a movement that Wharton School Publishing calls, "the most fundamental transformation in capitalism since Adam Smith."
"Conscious capitalism" was coined by economist and Nobel Peace Prize laureate Muhammad Yunus to stand for a company's intentional efforts to directly serve society while creating wealth for shareholders.

Conscious capitalism rests on two core principles:

1. Every business has the potential to either discover or create a deeper purpose for itself, which goes beyond maximizing profits or shareholder value.
2. The most sustainable businesses over the long-term will consciously create value for all of their independent stakeholders, customers, employees, investors, suppliers, community and the environment. Paradoxically, this principle will also create the most long-term value for investors.

We have an incredible cast of presenters and facilitators, including Sir Ken Robinson, who will serve as the Master of Ceremonies or "guide" through the event. Please visit http://consciouscapitalism.com for further information and to register.

I sincerely hope to see you in Austin in November 6-9, 2008 where we will take the first steps to organize the Conscious Capitalism Society, an organization we envision as having a global reach.

Yours for a better world,

John P. Mackey
Chairman and CEO, Whole Foods